About

Vision

The ultimate elegance experience

  • To continually provide memorable experiences
  • To include a 360˚ perspective on modern living
  • To promote elegance as way of being

Mission

Making people outstanding through excellence

  • Listening to people
  • Empowering people
  • Giving the best of ourselves

Our Values

Traditions and modernity

We adapt and recreate traditions for today’s world

Persistence/Striving in excellence

Striving for excellence is an endless journey

Humble and outstanding

Daring to be outstanding while remaining humble

In Numbers

  • 13500+

    Have chosen to become Outstanding with AdB

  • 40+

    Cities have hosted training sessions

  • 75000 +

    Love our content on social media

From France to China

How to present the best of yourself in different social environments; how to demonstrate good manners and remain polite at all times. From 20th century France and Morocco to 21st century China, these remain eternal concerns.

A Royal Legacy

For Académie de Bernadac, Guillaume Rué de Bernadac took inspiration from his family. His grandmother, Julienne de Bernadac, who was born in Morocco, would captivate him with stories about of her father, Joseph, and uncle. Both men provided a French education to children at the royal court for many years during the reign of Mohammed V, starting in 1926.

Our Experts

International experts based in China for many years

What Our Customers Say

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